Update, March 16, 2010: The meme continues. Here’s another piece (this one by Irwin J. Mansdorf) on engaging new forms of conversation between Israel and the world: The Hasbara challenge: We can’t counter Arab PR by telling people Israel invented cell phone
A new Israeli government effort to bring the average “Yossi Israeli” into the ongoing effort at getting Israel’s position across to average individuals and the media to combat negative perceptions, stereotypes, and anti-Israel sentiment is getting a significant amount of attention in the media, Jewish and otherwise.
The website Masbirim will attempt to begin training Israelis to speak on behalf of Israel when the opportunity arises. It also contains satirical videos poking fun at how poorly Israel is understood or known beyond stereotypes of violence and backwardness. As with much satire, the quality of the work has been widely debated, as well. (more…)